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SEO - The Complete Guide To Search Engine Optimization 2017 *SkillsFuture Credit Eligible
Course welcome and introduction
Introduction lecture (1:37)
SEO Fundamentals
SEO fundamentals (16:32)
Keyword research introduction
Keyword research introduction (1:29)
Advanced keyword targeting (3:57)
Keyword research walkthrough (7:17)
Keyword exercise (1:26)
Short tail vs. long tail keywords (6:44)
On-page SEO
On page SEO introduction (3:29)
Keyword density and using keywords intelligently (2:13)
Anatomy of a good SEO page (7:17)
Cornerstone SEO pages (3:43)
Gray hat SEO. When that is okay, and when not to do it (5:57)
Interlink your pages to give them an SEO boost (2:59)
Advanced page interlinking for even more SEO boost (3:20)
What to look for in links (6:41)
Off page SEO
Off page SEO introduction (2:23)
Do follow vs. no follow links (3:12)
How to get links from press coverage from publicity (10:37)
Blogging and guest blogging for SEO (8:05)
Social media links? (1:12)
One of the oldest SEO link-building techniques that still works (3:30)
Forum posting for SEO (2:09)
Directory submission for SEO? (0:42)
Revive Old Posts WordPress plugin (3:13)
Smart and savvy SEO strategies
Smart and savvy SEO (6:53)
How to dominate the Google top-10 (5:13)
Secret white hat strategy that will blow away competition (5:48)
Thumbnail and logo secret and case study (6:25)
How to write good headlines and page titles so people click on them (5:36)
SEO through established websites for ranking in Google through them and not your website (2:55)
SEO through Google ads (3:11)
Example of how to use authoritative and established websites to rank in Google (7:31)
Search marketing with AdWords (3:11)
Powerful SEO strategy that almost no one talks about (4:35)
Growth hack for Quora and YouTube SEO which will also generate traffic (8:08)
How to cheaply get Facebook engagement and through that, boost SEO (6:36)
How to post in Google Plus to boost SEO (5:51)
How to rank almost any page in Google search (7:03)
All algorithm domination (9:28)
Google penalties - make sure to avoid these
The Panda penalty (1:46)
Penguin penalty (1:21)
More on link-building
What makes a good link: relevance, authority and more (6:41)
Latest SEO top search ranking factors (10:59)
Before getting links, have something to link to (4:28)
Link begging (2:45)
Viral or great content (3:03)
Link bait or controversy (2:52)
Events and SEO (6:11)
Looking at the links of your competitors (1:51)
Google alerts (1:22)
Drawing links to cornerstone content (3:43)
Links from your profile on CrunchBase (1:27)
Long-term, make your business an authoritative brand (2:12)
Links through relationships (1:39)
Blogging and guest blogging to get links (8:05)
Paying for product reviews to get a link (2:02)
Getting links by putting on events (3:21)
Social linking and re-sharing (1:36)
Post job openings (1:21)
Create discounts and post them on discount websites (2:05)
Sponsoring events (1:15)
How to write a press release part 1 (6:35)
How to write a press release part 2 (6:41)
SEO for your press release (4:46)
Great links from getting publicity (10:37)
How to make effective HARO pitches for SEO part 1 (7:42)
How to make effective HARO pitches for SEO part 2 (8:02)
How to rank your content in ALL of Google's top-10 results
Google top-10 competitiveness factor (4:07)
Competitor research (2:05)
Ranking your website in the Google top-10 (4:50)
Ranking in the Google map of Google My Business (3:20)
Top 10 through Amazon (4:05)
Top 10 with Yelp (4:55)
Top-10 with YouTube (4:46)
Top 10 through Facebook (3:39)
Top 10 through Twitter (2:27)
Top 10 through Slideshare (2:01)
Top 10 through Quora (2:53)
Top 10 through publicity (3:56)
Google news (1:59)
Top-10 parting words (1:45)
Precise On-Page SEO walk-through
Yoast plugin for on-page SEO (1:32)
Site load speed plugin (1:15)
Page keyword density checker (1:09)
Google analytics (0:55)
Google keyword planner (1:31)
Introduction to why keywords are important (3:06)
Short tail vs long tail keywords (2:37)
How to balance short and long tail keywords to rank for all of them (6:06)
Keyword exercise to try (1:27)
Basic on page elements that are seen (4:04)
How long should each post or page be? (5:24)
Work to decrease the bounce rate (4:40)
How to decrease your home page title/description meta tags for WordPress sites (2:45)
How to set the title/description meta tags of other non-home page pages (1:34)
Advanced keyword research
Disclaimer (0:50)
Example one of advanced keyword targeting (4:14)
Amazon book example (2:58)
Another advanced keyword targeting example
Page per keyword strategy (2:06)
Cornerstone strategy with advanced keywords (2:42)
Keyword tool setup (1:29)
Getting different keywords with the keyword tool (3:53)
Using ad groups for more keywords (2:20)
Limitation of keyword tools (1:55)
Exercise I did to walk and find keywords in the real world (4:16)
Thinking in keywords (3:32)
What to do long-term (3:10)
Advanced algorithm marketing
The magic of recommendation algorithms (3:16)
Sites where recommendation algorithms are important (4:08)
Showing a real example of the potential of recommendation algorithms (3:27)
Big websites (0:41)
Importance of engagement and reviews (3:10)
How to increase the right metrics to get you more recommended (4:32)
Advertising to boost recommendations (2:42)
Recommending your own products to boost recommendations (1:54)
Recommending other big products to be recommended next to them (2:34)
More on influencing positive signals (10:22)
Marketing plan introduction
Marketing planning introduction (0:47)
Marketing channels (3:30)
YouTube walkthrough example (4:14)
Book walkthrough (7:54)
SEO walkthrough (3:46)
Deadlines (5:09)
Budgeting (6:11)
What is a marketing plan (1:19)
What makes a good marketing plan (3:07)
Why it is so important to have a good marketing plan (2:30)
How to make effective HARO pitches for SEO part 2
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